Golf Benchmark

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  • Type: Article
  • Date: 10/18/2016

KPMG releases new report: Regional Golf Market Snapshot in Central & Eastern Europe

Press release - 18 October 2016

In KPMG’s latest study, “Regional Golf Market Snapshot” for the CEE region, KPMG provides an overview of the current supply and demand trends across these countries, offers a glance into several markets, and lends a future outlook for the game in the region. In an earlier study, golf's leading architects considered Central & Eastern Europe (CEE) a “growth hot-spot,” especially in the context of stabilisation for the game in Europe.

For their latest research initiative, KPMG collected information from golf associations in 19 CEE countries. Their research demonstrated that the CEE golf market is relatively young and growing in terms of the number of golfers and golf courses in contrast to the broader European golf market. In CEE, every year since 1991, the region has experienced positive numbers in both supply (13% annually) and demand (11% annually). Overall, the general trend is growth: approximately 78% of the region’s golf associations indicated that their level of participation either stabilized or increased in 2015. 22% of CEE markets have, however, experienced some form of decline.
In this latest publication, KPMG further examined three different types of CEE golf markets: the golf stronghold (Czech Republic), an emerging sea-side destination (Bulgaria) and Europe’s untapped potential (Albania).

Andrea Sartori, Global Head of Sport, said: “Having provided a look into development trends in these respective markets, we can only reaffirm our contention that, indeed, golf is being recognized as an emerging sport and remains an attractive extra feature to resorts or residential communities. In terms of development, CEE is growing while other established European markets are rather stagnant.”

Together with other industry research materials, KPMG’s “Regional Golf Market Snapshot” for CEE is available for download on


About KPMG’s Golf Advisory Practice
KPMG’s Golf Advisory Practice possesses in-depth knowledge and experience of the business side of the golf, lifestyle real estate, hotel and tourism industries. Our Practice has provided professional services to developers of new and owners of existing golf courses, be they stand alone courses or part of an integrated real estate and leisure resort across Europe, the Middle East and Africa (EMEA) and further afield.

We have assisted developers of integrated resorts in conceptualizing projects in which golf plays an important role and also several owners and operators of existing golf courses in becoming more efficient from an operational point of view in an increasingly competitive market place.

Our international client base comprises:
  • Developers of integrated real estate and leisure resorts incorporating golf
  • Owners and operators of existing golf courses/clubs and integrated golf resorts
  • Banks, investors, real estate funds and private equity groups
  • Golf and tourism industry bodies and associations.

About KPMG
KPMG is a global network of professional firms providing Audit, Tax and Advisory services. We operate in 155 countries and have more than 174,000 people working in member firms around the world. The independent member firms of the KPMG network are affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. Each KPMG firm is a legally distinct and separate entity and describes itself as such.

© 2016 KPMG Advisory Ltd., a Hungarian limited liability company and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (KPMG International), a Swiss entity. All rights reserved.

KPMG contacts:     

Kyle Verboomen
KPMG Golf Advisory Practice
Tel: +36 70 333 1502


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