Golf Benchmark Survey in Austria 2015
We are delighted to present the latest publication from KPMG’s Golf Advisory Practice, this time offering an overview of the golf industry in Austria.
At the time of publishing this report, Austria is a contender nation for the 2022 Ryder Cup. This is the first time Austria has put itself forward to host the world’s largest golfing tournament, a testament to its devotion and development in the sport. The Austrian Golf Association has been making important strides in encouraging the promotion of the sport to young people and tourism associations to inspire growth and added value to the local communities in which their golf courses are situated.
This report is based on operational data from nearly 60 golf courses surveyed during the summer of 2015, based on their business performances in 2014.
Some of the key findings of the study include:
- Membership fees in Austria are relatively low compared to other countries in Western Europe, given the nation’s standard of living. On average there are approximately 753 members per course.
- Austria, together with Germany, is the European country with the highest proportion of female golfers (35%).
- The average number of rounds-per-year played at Austrian golf courses is 19,255.
- 69% of all surveyed facilities reported a positive Gross Operating Profit (GOP) in 2014, while 15% made an operating loss. Profitable golf courses made an average profit of around EUR 177,000, based on average revenues of EUR 1,023,000. It is important to note that 72% of the surveyed clubs are profitoriented organisations.
- About 79% of the total revenues are made up of membership and green fee revenues, and only 21% are other revenues, including, food and beverage, proshop, sponsorship, tournaments, etc. Approximately 88% of the surveyed clubs outsource their golf academies and/or food and beverage service points.
- Future expectations for the golf industry in Austria appear to be good, as over 60% of the surveyed clubs expect good to excellent results in their future performance. Thirty-five percent predict mediocre results in the near-future.
KPMG’s Golf Advisory Practice would like to express their appreciation to the Austrian Golf Association and all golf course owners and operators who have participated in this research. Without their valuable contributions we would not have been able to publish this study.
If you require any clarification of the contents of this publication or if you wish to discuss our findings, please feel free to contact the KPMG Golf Advisory Team.